Hi, I'm Benny.

I've spent more than 25 years leading technology teams in SaaS, tech and services businesses. For the last few years I've focused on building AI into how teams actually work. That means real workflows and automations running in production, with results that show up on the P&L and in the team culture.

AI is how I work every day. I've built my own tools and frameworks to discover, build and ship, including design systems, custom skill packs, MCP servers and orchestration harnesses that handle planning, memory and context. I design all of it so organisations can quickly trust what's running and keep their risk low. I've used it for everything from marketing campaigns and content for small businesses to FX exposure management workflows for multinational organisations.

I'm most at home where the technical work meets how a business really runs. I like learning how each person and department works, finding the friction and manual effort, and building the tools that remove it. I take pride in what I ship, and especially in the fact that people choose to use it.

Why I built this site

I kept meeting capable marketers who'd been handed AI tools without the context to use them well. Some understood strategy but had drifted away from the technology. Others were comfortable with the tools but couldn't connect them to the systems, data and decisions that run the business.

AI Marketing Engineer is my answer to that. It's the same material, frameworks and toolkit I use with my clients, organised so anyone can work through it.