Field Notes
Field notes.
Observations, experiments and practical lessons from working across AI, marketing, growth, data and technology.
Applied AI4 minApplied AI4 minData4 minStrategy4 minStrategy5 minApplied AI4 min
A marketer's guide to context windows
Why your AI tool "forgets", and how to give it what it needs.
Building your first prompt library
How to turn the prompts that work into a shared team asset.
Structured vs unstructured data: the marketing version
Your CRM fields and your customer reviews need different AI approaches. Here's how to tell them apart.
The AI use-case scorecard
A simple way to rank AI ideas by value, feasibility and risk before you spend anything.
Why omnichannel still breaks, and what AI does and doesn't change
Most omnichannel problems are data and ownership problems. AI makes them more visible, not less.
I read two years of Benny's work in a few minutes. Here is what I found.
Fourteen thousand documents, two years of scattered marketing work, read end to end. Three things worth keeping.
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